Preview SEO Specialist Certification Course

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Course Teaser

Welcome!

Course Overview

Course Introduction & Overview

Module 1: SEO Introduction

What is SEO?

Why DOES SEO Matter?

Job Opportunities in SEO

Key skills you require to become a SEO specialist

Summary

Quiz

Module 2: Understanding Search Engines

What is a Search Engine?

SERP

Top 10 Search Engines

How Does a Search Engine Work?

Google Major Ranking Factors Video

Summary

Quiz

Module 3: SEO Vocabulary

Black Hat & White hat SEOTechniques of SEO

Grey hat SEO- Myth or Practical?

On Page & Off page SEO- Types of SEO

Technical SEO

Dwell Time

Bounce Rate

CTR

Landing Page

Exit Page

Summary

Quiz

Module 4: Keyword Digging

What is a Keyword?

Do Keywords really matter today?

General and Specific Keywords

Should we use navigational Keywords?

Keywords on basis of Intent

How we use Informational Keywords for business website?

Singular and Plural Keywords

Brainstroming For Keywords

Basic Points for Keyword Reaserch

Google ads Keyword Planner

PAID TOOLS SEMrush keyword Tool

Uber suggest Keyword tool

Google Trends for Keyword Research

Selection of Strong Keywords

Keyword Research for Blogs

Keyword Research for Business

Keyword Research for Live Website

Keyword prominence and proximity

Summary

Quiz

Assignment: Keyword Research

Assignment: Analyzing User Intent

Assignment: Competitor Analysis

Assignment: Keyword Implementation

Module 5: Website Introduction

Website Introduction

Types of websites Final

What is domain and how to buy one?

Hosting Introduction and Types of Hosting

What is HTML, CSS and JS?

Source Code

Website Responsive

Summary

Quiz

Module 6: On-Page SEO

Introduction to On Page SEO

On Page SEO Checklist

URL Optimisation

How to optimise Title tag?

Meta description in SEO

Heading tags Optimisation

Meta Keywords! Important or Not?

Internal Linking And External Linking

Anchor Text Optimisation in SEO

Content Optimisation- Keyword Density

Content Optimisation- Plagiarism

Content Optimisation- Grammar

Image Optimisation : Alt Tag

Summary

Quiz

Module 7: Technical SEO

Technical SEO Introduction Checklist

What is Sitemap and why is it important?

What is HTML sitemap?

Robots.txt file

Canonical issue and Canonical tag optimization

What are Broken Links?

404 error page

301 302 URL redirection

What is Schema?

Organisation Schema

Person Schema

Recipe Schema

FAQ Schema

Product Schema

How to add structured data in your website?

Open Graph protocol

Twitter Card

How to check website speed?

How to decrease page loading time?

Google Analytics set up

Google Search Console Set Up

Summary

Quiz

Assignment: Sitemap Creation

Assignment: Structured Data Implementation

Assignment: Website Speed Test

Module 8: Off-Page SEO

Introduction to off-page SEO

Are Backlinks Important- Do follow vs No follow backlinks

What is Domain Authority (DA) & page authority (PA)?

Link Building - Search Engine Submission

Link Building - Free Classified Submission

Link Building PDF PPT submission

Link Building - Social bookmarking

Link Building - Guest blogging

Link Building - Infographic submission

Link Building - Video submission

Link Building - Q&A submission

Link Building - Article submission

Backlink Analysis

Disavow Toxic Backlinks

Social Signals

Summary

Quiz

Assignment: Backlink Building

Module 9: Strategy and Tracking

Top Ranking factors of Google

Google Analytics Overview

Google Search Console Overview

Position Tracking in Semrush

Summary

Quiz

Module 10: SEO Reporting and Audit

SEO Monthly Report

Website SEO Audit

Where to find clients for SEO?

Create a gig on fiverr for SEO services

Summary

Quiz

Interview Preparation

Basic SEO Interview Questions For Freshers (2023)

Interview Questions for SEO Executive (1-2 Years Exp.)

SEO Interview Questions for Experienced (2-5 Years Senior Executive)

SEO Manager Interview Questions and Answers

Congratulations!

Conclusion

Preview - SEO Specialist Certification Course