Preview Google Ads Certification Program : Beginner to Pro

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Introduction to Google Ads

Welcome to the Course

Day - 1 What is Google Ads & Types of Google Ads

Day - 2 Creating your first Google Ads Account

Day-3 Understanding the Ad Account Hierarchy

Day-4 How to Set-up Payment Methods in Google Ads

Day-5 Understanding CTR

Day-6 Introduction to Google Ads Auction,Quality Score Ad Relevance, Ad Rank & Its Calculation

Day-7 Understanding Quality Score & Related Matrices in Google Ads

Day-8 Understanding Landing Page Quality

Day-9 What is GSN & GDN?

Search Ads

Day-10 Walkthrough through the Search Campaign

Day-11 Understanding Network Settings

Day-12 Understanding Location Targeting & Advanced Location Targeting + Example

Day-13 Setting & Configuring Languages + Example

Day-14 Understanding the Concept of Daily Budget

Day-15 Understanding Google's Default Bid Strategy (Clicks)

Day-16 Concept of All Bidding Strategies + Examples & Cases

Day-17 Campaign Start & End Dates

Day-18 Introduction to Dynamic Search Ads

Day-19 Introduction to Ad Extensions

Day-20 About Ad Rotation Settings & Ad Scheduling

Day-21 Understanding Campaign URL Options

Day-22 Concepts of Ad group Structure Basics

Day-23 Ad Group Structure Ideas & Examples

Day-24 Introduction to Keywords

Day-25 Basics of Keyword Research, Planning & Organisation

Day-26 Understanding Keyword Match Types

Day-27 What are Negative Keywords, How to decide, Research & Implementation

Day-28 Negative Keywords at ad-group Level

Day-29 Starting Keyword Research

Day-30 Keyword Research Using KP Part - 1

Day-31 Keyword Research Using KP Part - 2

Day-32 Understanding the buyers Funnel

Day-33 Anatomy of Text Ad

Day-34 How to Write Perfect Text ads

Day-35 Understanding for Initial CPC Bids

Day-36 Project - Running Live Search Ad - 1

Display Ads

Day-37 Introduction to Google Display Ads

Day-38 Basic Walkthrough Display Campaign

Day-39 Standard & Accelerated Delivery Method

Day-40 Targeting Options in Display Ads - (Part -1 )

Day-41 Targeting Options in Display Ads - (Part -2 )

Day-42 Targeting Options in Display Ads - (Part -3 )

Day-43 Targeting Options in Display Ads - (Part -4)

Day-44 Frequency Capping Settings in Display Ads

Day-45 Content Exclusion Settings in Display Campaign

Day - 46 Devices Targeting Settings in Display Campaign

Day - 47 Understanding the Viewable CPM & eCPC Bidding

Day - 48 Understanding the Ad Section in Display Ads

Day - 49 Creating the Banner Ad

Day - 50 Creating gmail Display Campaigns in Display Ads

Day - 51 How to Run Smart Display Campaigns

Remarketing in Google Ads

Day - 52 Introduction to Remarketing

Day - 53 Linking Google Analytics & Google Ads

Day - 54 Creating Audiences in Google Analytics

Day - 55 How to Creating Goals in Analytics & Importing to Google Ads

Day 56 -Understanding Conversions & Tracking Using Google Ads

Day 57 - Understanding Attribution Models

Day-58 Creating Remarketing List Search Ads

Day-59 - Creating Display Ads for Remarketing

YouTube Ads / Video Ads

Day 60 - Introduction to Video Ads / Video Campaigns / Types of Video Ads

Day 61 - Linking Google Ads Account & YouTube Channel

Day 62 - Basic Walkthrough of the Video Campaigns

Day 63 - Creating YouTube In-stream Ad

Day 64 - Creating Video Discovery Ads

Day 65 - Ad- Sequencing Video Ads Campaigns Creation

Day 66 - Video Ad - CPV In-stream Placement Targeting

Day 67 - Remarketing - Showing Display ads to Video Ad viewers

Day 68 - OutStream Video Ad Campaigns

Day 69 - YT Discovery Ads Keywords Report and Optimization

Day 70 - Understanding Important Video Metrics

Day 71 - YouTube Remarketing Audience Explained

App Install Google Ads

Day 72 - Connecting Google Ads Account with Google Play

Day 73 - Importing Conversions from Firebase Console into Google Ads

Day 74 - Creating App Install Campaigns from Scratch

Day-75 - Analytics/ Optimization of App Install Campaigns

Google Ads - Shopping Campaigns

Day 76 - Introduction to Google Shopping Ads

Day-77 - Creating Google Merchant Center & Connecting it with Website

Day 78 - Understanding the concept of Feed & Creating Feed using Plugin

Day 79 - Uploading the Feed to Google Merchant Center

Day 80 - Connecting Google Merchant Center & Google Ads

Day-81 - Enhanced E-commerce Setup & Configuration

Day 82 - Creating Shopping Campaigns

Day 83 - Understanding Dynamic Remarketing PLA & doing Configurations

Day 84 - Setting up Dynamic Remarketing Campaigns

Day 85 - Walk-thorough over a Display - Product - RM Campaign

Day 86 - About Setting Smart Shopping Campaign

Important Concepts / Settings in Google Ads

Day 87 - Understanding Scripts, Uploads & Implementing them - Advance Class

Day 88 - Advance Concept of Dynamic Keyword Insertion

Day 89 - What is shared Budget in Google Ads & How to use it

Day 90 - Understanding Auction Insights in Google Ads

Day 91 - Using Labels in Google Ads & Their Importance

Day 92 - About Automated Rules - 1 - Examples & Cases

Day 93 - About Automated Rules - 2 Examples & Cases

Day 94 - Countdown & if function in Google Ads - Advance Concept

Day 95 - Concept of Similar Audience in Google Ads

About Call only Ads

Day 96 - Setting Up Conversion for Call only Campaigns

Day 97 - Creating Call Only Campaigns

Day 98 - Walkthrough & Analysis of Call Only Campaign

Reporting in Google Ads

Day 99 - Understanding the Reports & Dashboards in Google Ads

Day 100 - Creating Reports in Google Ads for Clients

Day 101 - Creating Dashboards in Google Ads for Clients

Google Ads Certification Quiz

Live Doubts Sessions

Doubts Session - 30 April 2022

Live Class on Google ads extension | 06-May-2022

Live Class on Bidding strategies | 07-May-2022

Live Class on Google Ads - Keyword targeting | 08-May-2022

Live Class on Importance of Ad copies in Google Ads | 09-May-2022

Preview - Google Ads Certification Program : Beginner to Pro